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MAX · NYSE · United States · Services-Business Services, Nec
In shortMediaAlpha, Inc. is profitable, generates cash and carries heavy debt, with revenue growing (+28.8% last year).
Financial health
Mixed
Built from five areas over the last five annual reports. Tap an area to see the figures behind it.
| Operating marginShare of each sale left after running the business, before interest and tax. | 2.0% | 23/100 |
|---|---|---|
| Net marginShare of each sale left as profit after every cost, interest and tax. | 2.3% | 29/100 |
| Return on equityProfit earned on the money shareholders put in. Above 15% is strong. | 783.8% | 100/100 |
| Return on invested capitalProfit earned on all the capital used (equity and debt). Above 10% usually means a real competitive edge. | 11.1% | 74/100 |
Weight in the score: 25%
| Current ratioShort-term assets divided by short-term debts. Below 1 can mean tight cash. | 1.18× | 32/100 |
|---|---|---|
| Debt / equityDebt compared with the shareholders' stake. Above 2 is heavily indebted. | 36.88× | 0/100 |
| Net debt / EBITDAYears of operating profit needed to repay net debt. Below 2 is comfortable. | 4.76× | 0/100 |
| Interest coverageHow many times operating profit covers interest. Below 2 is risky. | 1.97× | 4/100 |
| Altman Z''Bankruptcy-risk model. Above 2.6 safe, below 1.1 distress. | -3.22 | 0/100 |
Weight in the score: 25%
| Free cash flow marginCash left from each sale after investments. The money that can pay dividends or reduce debt. | 5.9% | 43/100 |
|---|---|---|
| Free cash flow / net incomeHow much accounting profit turns into real cash. Near 1 or above is healthy. | 2.55× | 100/100 |
| Years with positive free cash flow (last 5) | 5 of 5 | 100/100 |
Weight in the score: 20%
| Profitable years (last 5) | 2 of 5 | 40/100 |
|---|---|---|
| Years of revenue decline (last 5) | 2 of 5 | 33/100 |
| Revenue growth volatility | 59.8% | 0/100 |
| Operating margin volatility | 6.5% | 50/100 |
Weight in the score: 20%
| Revenue growth, 3-year average | 34.4% | 100/100 |
|---|---|---|
| EPS growth, 3-year average | – | n/a |
Weight in the score: 10%
Fiscal year 2025 · change vs prior year
Annual figures as reported. Hover a bar or point for the exact value.
3 older years available with the 10-year history. Essential plan, from €8.25/month →
The last 5 fiscal years from the company's annual reports.
USD millions; negative values in parentheses.
| Fiscal year | FY21 | FY22 | FY23 | FY24 | FY25 |
|---|---|---|---|---|---|
| Revenue | 645 | 459 | 388 | 865 | 1,114 |
| Cost of revenue | 544 | 389 | 321 | 721 | 946 |
| Gross profit | 102 | 70 | 67 | 144 | 168 |
| Research & development | 15 | 21 | 18 | 20 | 21 |
| Operating income | 2.1 | (35) | (40) | 43 | 22 |
| Interest expense | 7.8 | 9.2 | 15 | 14 | 11 |
| Pre-tax income | (9.5) | 30 | (57) | 24 | (111) |
| Income tax | (1) | 103 | (0.5) | 1.4 | (138) |
| Net income | (5.3) | (58) | (40) | 17 | 26 |
| Diluted EPS | −$0.19 | −$1.37 | −$0.89 | $0.31 | $0.39 |
| Diluted shares (millions) | 61 | 42 | 46 | 53 | 67 |
3 older years available with the 10-year history. Essential plan, from €8.25/month →
The last 8 reported quarters (10-Q and 10-K filings), in USD millions. The fourth quarter is derived from the annual report.
The last 8 quarters of MediaAlpha, Inc. are included in the Investor plan. Try free for 7 days →
−3.22 Distress zone
Estimates bankruptcy risk from working capital, retained earnings, operating profit and equity. Above 2.6 is considered safe, below 1.1 signals distress.
5/9
Nine yes-or-no tests on profitability, debt, liquidity and efficiency versus the prior year. 7 to 9 is strong, 0 to 3 is weak.
All figures: SEC EDGAR. Ratios and scores are computed by Scorvest (see how it works). Information only, not investment advice. How it works
Latest annual report: Jun 30, 2026 · Data updated Jul 29, 2026